The impact of advertising on sales growth in some selected telecommunication companies in Mogadishu –Somalia
Department of information technology, Daha International University, Mogadishu, Benadir, Somalia.
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(03), 063–069
Publication history:
Received on 07 October 2024; revised on 14 November 2024; accepted on 16 November 2024
Abstract:
Purpose: This study examined the impact of advertising on sales growth of some selected Telecommunication Companies in Mogadishu Somalia.
Methods: This study was performed through correlation research design, focused sample of 55 employees focused of some selected telecommunication companies especially Hormuud, Somnet and Sometel Telecommunication companies in Mogadishu.
Results: 49 (89%) out of 55 of the respondents were male while 6 (11%) out of 55 of the respondents were female. In terms of respondent’s age of less than 20 were 2 respondents, 43 respondents were between 20 and 30 years old, while 10 respondents were 30-40. Thus, this implies that respondents questioned were all mature enough to answer the questionnaire distributed to them. Overall mean of TV advertisement is 3.676 and standard deviation 1.1312, this indicates that the TV advertisement was very good, also Radio advertisement, Billboard advertisement and print Media advertisement were very good when we look at their mean of 3.402, and standard deviation 1.1908, mean of 3.362, SD of 1.1206, mean of 3.13, SD of 1.147 respectively.
Conclusion: The main purpose of this study is to investigate the impact of advertising on sales growth of some selected telecommunication companies in Mogadishu-Somalia. To achieve this Main purpose the researchers used Pearson's product moment correlation. As analysis has shown that the TV advertisement and sales growth have a strong positive relationship given (r =.656, and P-value is less than 0.01), as well as the result indicates that there is a strong positive relationship between radio advertisement and sales growth given (r =.470, and P-value is less than 0.01). The researchers recommended telecommunication companies to use the different kinds of advertisements in order to reach their products or services to the general public.
Keywords:
Sales Growth; Telecommunication; Companies; Mogadishu; Somalia.
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