Navigating complex mergers: A blueprint for strategic integration in emerging markets

Richard Okon 1, *, Stephane Jean Christophe Zouo 2 and Adedamola Sobowale 3

1 Reeks Corporate Services, Lagos, Nigeria.
2 Department of Business Administration, Texas A&M University-Commerce, Texas USA.
3 Independent Researcher New Jersey, USA.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 24(02), 2378–2390
Article DOI: 10.30574/wjarr.2024.24.2.3590
 
Publication history: 
Received on 16 October 2024; revised on 23 November 2024; accepted on 26 November 2024
 
Abstract: 
This study explores strategic integration in mergers and acquisitions (M&A), focusing on emerging markets. As M&A activity in these regions grows, companies face unique challenges due to diverse regulatory environments, cultural dynamics, and operational complexities. This research aims to provide a comprehensive framework to navigate these complexities, identifying core integration components, external influencing factors, technological advancements, and associated challenges. Methodologically, the study synthesizes existing literature on M&A integration, analyzing key strategic approaches across cultural alignment, risk management, and operational harmonization. Key findings indicate that successful strategic integration requires technological and human-centered approaches, including tools like ERP systems, data analytics, and cloud computing, which streamline operations, and emphasize cultural alignment, leadership synergy, and proactive risk management. Additionally, the study underscores the impact of regulatory and economic factors on integration strategies, highlighting the need for adaptable frameworks tailored to the complexities of emerging markets. The study concludes that structured integration strategies and flexible, technology-driven frameworks foster long-term M&A success and competitive advantage. Recommendations include adopting sustainable integration models, enhanced cross-functional collaboration, and robust regulatory compliance strategies. Future research opportunities are outlined, particularly regarding open innovation and sustainable practices in emerging market M&A.
 
Keywords: 
Strategic integration; Mergers and acquisitions; Emerging markets; Cultural alignment; Technological tools; Risk management
 
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